In 2023, we are witnessing a significant shift as direct-to-consumer (DTC) brands explore the power of physical retail spaces to drive additional revenue and connect with their customers on a more personal level. In this series, we will take a closer look at some of the most anticipated retail flagship openings of 2023 and beyond, highlighting the innovative strategies employed by each brand. Let's dive in!
Known for their sleek and functional luggage, Monos has decided to step away from the traditional online-only model and open their first retail location in their hometown of Vancouver. By doing so, they are making a clear statement that they are ready to take on industry leaders like Away. Monos has experimented with non e-commerce options before with pop up stores in Nordstrom.
The 2,000 sq. foot location will serve as Monos flagship location and will join other Canadian DTC brands: Melanie Auld, Bloodline and accessories company Poppy Barley, on Vancouver's West 4th street.
Allure Cosmetics, the renowned DTC beauty brand, is set to open its first-ever retail flagship in the heart of New York City. With a loyal customer base built through online channels, Allure Cosmetics is now looking to provide an immersive brand experience and engage directly with its customers. The retail flagship will feature interactive beauty stations, personalized consultations, and VIP events, all under one roof. This strategic move demonstrates the brand's commitment to leveraging physical spaces for brand loyalty and increased revenue.
Six years after the launch of fashion brand Good American, founders Khloé Kardashian and Emma Grede have just opened their first flagship store at Westfield Century City Mall, in Los Angeles. Located on the top floor of the Westfield Century City Mall, with a great view of the mall's atrium, the Good American store boasts a striking circular façade, and presents its "body positivity" collections in alternating blue and beige displays.
Since its inception in 2016, Good American has embodied body acceptance, rewriting the rules to set a new standard for fashion brands when it comes to offering inclusive sizing. The company has plans to two more retail locations before the year's end.
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